Increased vaccinations and induction of technology has certainly helped hotels to finally reopen with increased health safety rules in place. <\/p>\n\n\n\n
The industry is however still in a recovery phase that requires hoteliers to steadily improve their in-house offerings through better technology services and management of these assets. STR\u2019s latest US hotel performance data<\/a> indicates a light decline as the industry saw declines in ADR, RevPar and occupancy. <\/p>\n\n\n\n Now with increased COVID19 liability, fewer personal interactions, and remote staff work it is crucial for hotels to harness the true strengths of technology and its management for more favorable outcomes.<\/p>\n\n\n\n Technology has been vital for hotels to reopen and welcome travelers to their lodging services. From mobile check-in to bluetooth room key services, hotels around the world have deployed various technology \u201cbuffs\u201d to make their offerings more accessible and safer for guests. <\/p>\n\n\n\n Integrating innovative technology to improve marketing & branding, customer services, food & beverages, back office, in-room service, dining, property management etc. has been a top priority for hotels over the past two years, a prominent ORACLE<\/a> research identified last year. <\/p>\n\n\n\n The Oracle research concluded that a massive 71% of guests identified that technology will be a top reason they will choose when booking rooms post-COVID19. The research also identifies that guests demand more lenient and digital booking experiences that offer more flexible refund and cancellation policies. <\/p>\n\n\n\n The research also mentions that:<\/p>\n\n\n\n \u201cSeventy percent or more of hotel executives said they are considering or already establishing proactive COVID-19 protocols, such as conducting regular temperature checks of employees, capping on-property staffing levels at any given time, and enforcing social distancing. In addition, 64% said they already have created a retraining program or were currently developing one to help furloughed staff transition back to work.\u201d <\/strong><\/p>\n\n\n\n Proactive technology management is already allowing the likes of Marriott, Sheraton, and Hilton hotels to safely open properties for travelers. This is all simple, it is the fruit of their proactive investments into technology services including big data & AI, digital marketing & branding, simplified digital communication tools, cloud PMS capabilities, and remote work tools. <\/p>\n\n\n\nUnderstanding There is a MASSIVE Issue – Managing COVID19 Liability Through Technology Management<\/h2>\n\n\n\n