The US hotel guest\u2019s hotel experience is about to change, and set to entirely evolve into something new. COVID19 infection remains, and so must the resolve and belief of the hospitality industry in technology.
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Contactless technology is assisting hotels reopen everyday and begin offering guests a techtastic service experience ensuring excellent health safety and services. In their 2020 survey, Oracle identified that close to 60% hoteliers are already planning to integrate several contactless solutions in response to increasing guests demands.
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US hoteliers have begun to accelerate technology adoption and are already redesigning their entire guest journey around digital contactless services. In his very insightful article<\/a> on HotelManagement.net, Zain Jaffar writes: \u201cThe COVID-19 pandemic has accelerated an already accelerated rate of tech-adoption in the hotel industry. Smart capacities and services that were previously considered add-ons to the guest experience will quickly become requirements in the post-pandemic hospitality space. <\/strong> The health and safety risks of the virus combined with travel restrictions and the economic downturn have forced every hotelier into immediate action. Those that make the right investments and leverage digital technologies to improve and elevate their guest offerings will be in the best position to survive through the pandemic and thrive in its wake.\u201d<\/strong> Hotel operators who have been proactive in their approach towards COVID19 are already reaping the benefits of contactless services. The Marriott Bonvoy app is one successful example of a highly digitized guest journey.
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