{"id":2676,"date":"2020-08-24T23:28:25","date_gmt":"2020-08-24T18:28:25","guid":{"rendered":"http:\/\/blog.advhtech.com\/?p=2676"},"modified":"2025-09-15T07:39:38","modified_gmt":"2025-09-15T07:39:38","slug":"2020-hotel-guest-research-highlights","status":"publish","type":"post","link":"https:\/\/advhtech.com\/blog\/2020-hotel-guest-research-highlights\/","title":{"rendered":"2020 Guest Research Highlights The Pivotal Role of Technology in Hotels & Resorts"},"content":{"rendered":"\n

Hoteliers have already predicted the winds of change with Marriott, Hilton, and other global hospitality groups automating a fair share of their in-house services. The mobile was identified, almost a decade ago, as the main driver towards more personalized and digitized hospitality experiences. 
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In their latest research spanning from March 2020 to July 2020, technology giant Criton identified some intriguing technology insights from 8,053 travelers from the UK.
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Possibly the most important insight was the list of travel apps that tourists use to research, search, book, and manage their entire journeys. 38% of the sample identified using official hotel apps, while others identified using multiple distribution services to book stays.  
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When we dwell further into the research, we learn that a staggering 73% of travelers consider downloading the official mobile apps of their favorite hotels. The analysis also identified that 76% of travelers would now consider using mobile check-in & check-out when staying at hotels. 
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In addition to managing stays through mobile, a large number of the respondents highlighted using digital payments. 82% of surveyed travelers said that they would be very likely or likely to pay their bill via the mobile app. 
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We already identified that guests demand significant personalization features embedded into hotel mobile apps. The Criton survey identified that a massive 75% of hotel guests would consider booking restaurants through the mobile app. 
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The mobile phone apart from everything that it has become, remains a tool for communication. 45% respondents said that they would prefer using online chat services to contact the concierge. 
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Loyalty programs are becoming increasingly popular with the likes of the Marriott Bonvoy gaining popularity for its many add-ons and bonus features. 52% travelers claimed that use loyalty programs through official apps. 
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Insights for Post-COVID19 Hospitality  <\/h1>\n\n\n\n

The Criton research sheds light on some very critical insights for hotel and resort owners. We start with the four essential demands of travelers when staying at hotels & resorts:
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