{"id":2564,"date":"2020-04-29T23:49:02","date_gmt":"2020-04-29T18:49:02","guid":{"rendered":"http:\/\/blog.advhtech.com\/?p=2564"},"modified":"2025-09-15T07:53:34","modified_gmt":"2025-09-15T07:53:34","slug":"us-hotel-industry-back-to-life-after-covid19","status":"publish","type":"post","link":"https:\/\/advhtech.com\/blog\/us-hotel-industry-back-to-life-after-covid19\/","title":{"rendered":"Bringing the US hotel industry back to life after COVID19"},"content":{"rendered":"\n

The US hotel industry has been one of the hardest-hit by the COVID19 pandemic, but I recall, haven\u2019t we been here before? In 2003, the SARS virus caused a 50% decline in the hospitality business, leading to economic losses exceeding $50 billion. However, the recovery from the SARS event was so phenomenal it led to a decade of prosperity, especially for the US hotel business.   
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Like the SARS event, the COVID19 pandemic will eventually pass. With great efforts from the medical community to discover a vaccine, we are seeing great progress<\/strong><\/a> in human trials too. In the meantime, hoteliers should be busy planning their post-COVID19 operations. <\/p>\n\n\n\n

“As the impact of COVID-19 lessens and demand increases, it is crucial that hotels act in a proactive manner by effectively managing room rates and marketing offers to maximize revenues.”  <\/em>
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Ralph Hollister – Travel & Tourism Analyst Global Data <\/em><\/strong>
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Hoteliers will have to rethink their entire offering once again, from sterilized properties to fewer human interactions there will be a completely new way for hotels to deliver services. Hotels may even have to take a hit on revenue to rebuild trust with their customers. 
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\u201cSome hotels may offer initial discounts to lure the first wave of travelers, but that\u2019s likely not financially sustainable after such devastating losses over the period that the travel restrictions will last…\u201d <\/em>
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Susie Chau – Carpe Diem Traveler<\/strong>
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Technology <\/h3>\n\n\n\n

Hotel owners will have to make the difficult choice to replace staff with technology to ensure social distancing. Until the infection is eradicated completely, robots and other technologies will be essential for hotels to keep their guest experience seamless. 
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The Westin Houston Medical Center deployed a UV sterilization robot to disinfect their entire property. Similarly, the Sheraton Los Angeles San Gabriel introduced a lineup of robots at the concierge desk, for luggage delivery, and room service. Take a complete tour of the epic Sheraton San Gabriel technology experience with Rich Demuro:
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